Anche i grandi marchi di moda si fanno affascinare da installazioni video da mettere in bella mostra nelle vetrine dei propri atelier. E’ quello che ha fatto Hermes grazie all’installazione video del designer giapponese Tokujin Yoshioka.
Di seguito le sue dichiarazioni:
‘on designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’
with a suspicion of humor. there are moments when I perceive a hidden presence of a person in
the movements born naturally in daily life. I created a design where one can perceive someone
behind the scarves as if life were being breathed into them.
the window is designed with an image of woman projected on to a monitor. the scarf softly sways
in the air in response to the woman’s blow. ‘